Looker Studio vs Semrush vs Agency Analytics: SEO Charts Without a Dashboard Project

Search Console has its own charts. Bing has another. Google Trends is a third site. PageSpeed is a fourth. Looker Studio (formerly Google Data Studio) can theoretically join them, but Bing connectors are fragile, Trends is a poor fit, and someone has to own the report. Semrush, Agency Analytics and DashThis chart their own data, not necessarily the clicks Google actually recorded.

Looker Studio is free and flexible if you enjoy blending GSC with BigQuery. Agency Analytics and DashThis are built for client PDFs. Semrush Position Tracking charts estimated ranks. GA4 shows on-site behaviour, not query impressions. None of them default to: this keyword, this page, Google clicks, Bing clicks, and Trends, on one chart, without a connector project.

Seomatia’s unified reporting is the product, not a template you import. Keywords and pages sit with Google and Bing search stats and Trends in a single view. You compare sources instead of exporting four CSVs into a spreadsheet that dies when the date range changes.

Impressions, clicks, CTR and position by query and by page, from both engines, plus trend interest for those same terms. Add Page Insights when you need to explain a traffic dip that was speed, not rankings. That mix is what people try to build in Looker Studio and rarely finish.

Stay in Looker Studio or Power BI if you must blend ads, CRM and search in one executive pack. Stay in Agency Analytics if white-label PDFs are the deliverable. Use Seomatia when the audience is you (or a client who wants to see Google and Bing together) and you do not want a dashboard backlog.

Connect Search Console and Bing, then read unified charts in Seomatia. Keywords, pages, Trends and search stats stay aligned. No GSC connector to re-auth, no estimated-rank line pretending to be clicks.