Google Search Console vs Bing Webmaster Tools: One Report for Both
Stop switching between Google Search Console and Bing Webmaster Tools. See clicks, impressions, queries and pages from both engines in a single Seomatia report.
Why Google and Bing still live in two different tabs
Google Search Console and Bing Webmaster Tools both tell you how people find your site — but they never show the same picture. GSC covers most of your traffic; Bing still matters for shopping queries, older audiences, and a growing share of AI-assisted search. Checking them separately means you miss queries that rank on one engine and stall on the other.
Google Search Console vs Bing Webmaster Tools
Search Console is stronger on query volume, page indexing, and Core Web Vitals signals. Bing Webmaster Tools is stronger on crawl control, backlink samples, and keyword research that is not locked to Google. Neither tool is a replacement for the other. The gap is that neither will sit your clicks, impressions, CTR and position next to the other engine on the same chart.
Where Semrush, Ahrefs and Looker Studio fall short
Semrush and Ahrefs estimate rankings from a clickstream panel. That is useful for competitor research, but it is not the same as the clicks Google and Bing actually recorded for your property. Looker Studio (formerly Data Studio) can blend GSC with other sources, yet Bing is awkward to wire in, and you still build every chart yourself. Seomatia connects both accounts and uses the numbers the engines already gave you — not scraped estimates.
What a unified Google and Bing report actually shows
Once both accounts are connected, Seomatia lines up keywords and pages with Google and Bing search stats in one view. You can see which queries Bing already rewards, which pages Google indexes but Bing barely crawls, and where CTR is healthy on one engine and weak on the other. That is the difference between a GSC export and a search performance report you can act on.
Who this is for
Site owners who open Search Console once a month. Agencies tired of maintaining a Looker Studio template per client. Anyone comparing Ahrefs rank charts with GSC and wondering why they disagree. If your data is already in Google and Bing, you should not need a third paid crawler just to read it together.
Connect once, read both
Connect Google Search Console and Bing Webmaster Tools in Seomatia. The report fills from your real property data. No CSV exports, no estimated positions, no extra Data Studio connectors. Compare sources, then move on to keywords, Page Insights and content from the same place.